distribution

Hello! In my last post I figured out who my target audience is and what they want from my/ why someone would watch my film. In this post I will be focusing on how my product engages with said audience and how I would distribute it.

My Target Audience

My target audience falls into the teen/young adult category. They often consume media through streaming services and social media using handheld devices or laptops. Since they tend not to have a very high income they prefer consuming media for as cheap as possible. Example: Using 123movies instead of renting a film on amazon. 

Engaging with My Audience

In order to relate to my audience I included the topic of social media in my film. The main character, Byrdie, is dealing with her desire for validation, which manifests itself through her relationship with social media. This allows my audience to connect with the main character because they'll be able to see themselves in her, or at least have a certain level of sympathy. The film Eighth Grade serves as a good example of how this would work. My use of costume design and dialogue would also help by making the main character seem like a genuinely cool, artsy girl, which is something my audience could look up to. Another way I plan on engaging my target audience is through music and art. Teens and young adults tend to be very big on self expression since that's usually the time to find yourself, or whatever you want to call it. So, having the first 50 seconds of the film focus on a painting montage set to music will bode well for me, especially since the synergy created by partnering with musical artists would further promote the film. This has also been done throughout films like Baby Driver, which was praised for it's creative use of a soundtrack. 

Making My Film Available

As I previously stated, my target audience may not have that much money, and I'm not trying to get them to spend it. So, I would make my film available online on free sites like Vimeo and Youtube. Vimeo would serve the purpose of getting my film out to other creative-minded people who would enjoy watching a film about an artist, whereas Youtube, a site especially popular among my target audience, would serve the purpose of making sure the film could be easily discoverable. To promote it, I would not only post about it on my account and reach out to friends, but also send it to small magazines that I've made connections with in the past. These magazines are not only run by teens and young adults but followed by them too, so this would work out great for me in terms of distributing to my audience. Lastly, I would enter my film in festivals and of course, enter it in my school's annual film festival. Other film festivals include: Short Cuts, All American High School Film Festival, and The South Florida Student Film Festival (SFSFF).