Here's the paper I wrote on:
Then, the article instructed that I conduct a search on my audience by making a list of publications that have readers who would be interested in my film and asking them for their demographics. However, since I want to determine my target audience now rather than wait for editors to get back to me, a high school student creating a two-minute project, I decided to research my target audience some other way and stumbled upon a presentation that discussed target audience. It discussed the users and gratifications theory as well as the 4C's by Young and Rubicam. So, I looked up both of those concepts (click here for video on users and gratifications theory) and tried to incorporate them when determining my TA.
The 4C's
(Click here for the website where I found the chart)
After reading through each type I decided that my audience would probably consist of reformers and explorers because those would be the types of groups interested in art. Explorers tend to be younger and reformers tend to have a higher education but since younger audiences probably haven't pursued a higher education yet I won't define my TA as having a higher level income.
Users and Gratifications
In short, there are about 4 reasons we consume media:
-Surveillance (to satisfy our curiosity)
-Personal Identity (to discover who we are, relate to the text, etc)
-Personal relationships (to feel less lonely, make friends through knowledge of the text, etc)
-Diversion/escapism
I figured that my film probably satisfies the audience's need for personal identity because it focuses on the need for validation, a universal theme. Furthermore, it tackles how social media can come into play with this need, which is something audiences members can relate to, especially younger ones. Also, since my film serves the purpose of being relatable, my target audience will probably also be female just like my main character. After all, gender is somewhat relevant within the art world given that women have been discriminated against all throughout art history.
I also figured my film satisfies the audience's need for diversion because I plan on including subtle comedic relief. I guess that also points to a younger target audience because younger generations tend to look for media that entertains them more.
So, after thorough examination, I've identified my target audience as:
-between the ages of 14-24
-female
-lower income/looking to pursue higher education
-consuming my film for personal identity
Edit: I don't know if all this information will come into play when doing my CCR but it's better to be over-prepared than not prepared at all, right?
Then, the article instructed that I conduct a search on my audience by making a list of publications that have readers who would be interested in my film and asking them for their demographics. However, since I want to determine my target audience now rather than wait for editors to get back to me, a high school student creating a two-minute project, I decided to research my target audience some other way and stumbled upon a presentation that discussed target audience. It discussed the users and gratifications theory as well as the 4C's by Young and Rubicam. So, I looked up both of those concepts (click here for video on users and gratifications theory) and tried to incorporate them when determining my TA.
The 4C's
(Click here for the website where I found the chart)
After reading through each type I decided that my audience would probably consist of reformers and explorers because those would be the types of groups interested in art. Explorers tend to be younger and reformers tend to have a higher education but since younger audiences probably haven't pursued a higher education yet I won't define my TA as having a higher level income.
Users and Gratifications
In short, there are about 4 reasons we consume media:
-Surveillance (to satisfy our curiosity)
-Personal Identity (to discover who we are, relate to the text, etc)
-Personal relationships (to feel less lonely, make friends through knowledge of the text, etc)
-Diversion/escapism
I figured that my film probably satisfies the audience's need for personal identity because it focuses on the need for validation, a universal theme. Furthermore, it tackles how social media can come into play with this need, which is something audiences members can relate to, especially younger ones. Also, since my film serves the purpose of being relatable, my target audience will probably also be female just like my main character. After all, gender is somewhat relevant within the art world given that women have been discriminated against all throughout art history.
I also figured my film satisfies the audience's need for diversion because I plan on including subtle comedic relief. I guess that also points to a younger target audience because younger generations tend to look for media that entertains them more.
So, after thorough examination, I've identified my target audience as:
-between the ages of 14-24
-female
-lower income/looking to pursue higher education
-consuming my film for personal identity
Edit: I don't know if all this information will come into play when doing my CCR but it's better to be over-prepared than not prepared at all, right?
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